A Senior Designer on the Retail Digital Creative team for Microsoft physical stores. Responsible for concepting, art directing and creative execution and production of high impact themes for large scale video walls across 80+ Microsoft Stores, including international markets. Microsoft Stores have multiple store formats. The challenge was to create a premium design that would work across multiple video wall formats, allowing the design to remain true to the concept and be executed flawlessly.
Art Direction | Motion Design | Graphic Design | Brand Marketing
Xbox Family video wall theme for Microsoft physical stores
The ask from the Xbox team at Microsoft was to create a video wall theme to help support the sales push for both Xbox consoles, the One X and One S. Following the already established visual guidelines, the idea was to create a visual divide within the in-store screens from small format to large format store one side for each console. This theme regularly runs on video walls inside of all Microsoft stores across the U.S.
Concept and final motion for video wall
Final video wall static layouts
In store application
Process and Ideation
