West coast mattress retailer Sleep Train purchased the naming rights of ARCO arena which was home to the NBA franchise, Sacramento Kings. Being the sole title sponsor of the arena, the retail client wanted to produce a spot showing support for the team. As a Senior Designer at Jones Advertising, I played a key role in art directing and producing a basketball television spot for retail client Sleep Train. Charged with blocking out plays, assisting in the shoot, to final editing and compositing.