Pound del Caribe was born out of a passion for baking and love for the island vibes of Trinidad. As a small business getting off the ground, developing a brand identity is key in order to connect with an audience. The mission of Pound del Caribe is telling stories of people, places, and things through the joy that cake brings. As a designer I wanted to capture the the essence of the island vibes, with color and texture to match the feeling of the custom cakes.