Mattress Discounters entered the competitive Seattle/Portland mattress markets with no awareness and very little brand identity. A red tag was used as a visual to illustrate the discount aspect of the brand. MD ownership wanted to elevate the brand and come up with something new and fresh that customers could hold onto. This is how TAG the Bulldog was born!  

As a Senior Motion designer at Jones Advertising, I played a key role in helping to bring TAG the Bulldog to life. Bulldogs are

known for sleeping so who better to help increase mattress sales than cute and likable bulldog. I played a key role in assisting during production shoots, as well as editing television spots and behind the scenes videos for social media.