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This project was a study into light and material using Cinema 4D. I went through several explorations looking to create an abstract motion piece. The intent behind this project was to have a moment on the video walls inside Microsoft retail stores that had nothing to do with any sort of branding or marketing and everything to do with giving customers a calming and abstract moment.
Art Direction | 3D | Motion Design | Brand Marketing
Light panel abstract animation for Microsoft physical stores
Final animation in testing environment
Concept, process and build
Color studies in mock up in 3D environment
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