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Microsoft Azure, the cloud computing service created by Microsoft recently celebrated it's fifth anniversary. As a motion designer at Rational CX I was asked to come up with an animated concept for a Twitter social post for it's anniversary. Playing off the idea that an organization's cloud environment is dynamic with many moving pieces. Influenced by fluent design language I used Cinema 4D and Octane renderer to create a visual of moving tiles that surrounded a number five to represent how all pieces on the Azure platform work seamlessly.  

Art Direction    |    3D    |    Motion Design    |    Brand Marketing

Microsoft Azure animation for social post 

Final motion on Twitter page

Concept stills

tiles no color.jpg
tiles no color0094.jpg

Rendered stills using Octane

tiles color.jpg
tiles color0094.jpg
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