As Motion Designer for Rational CX support Microsoft physical stores by creating immersive customer experiences through digital design and animation. Responsible for concepting, art directing and creative execution and production of high impact themes for large scale video walls across 80+ Microsoft Stores, including international markets. Microsoft Stores have multiple store formats. The challenge was to create a premium design that would work across multiple video wall formats, allowing the design to remain true to the concept and be executed flawlessly.
Art Direction | Motion Design | 3D Design | Brand Marketing
Microsoft 365 video wall theme announcing new look productivity Office apps
The ask from the Office team at Microsoft was to create a video wall theme that would showcase the newly re-designed Office apps that are based off of the the Fluent Design System. Fluent speaks in light and shadow, is engaging and immersive. The idea was to come up with a "reveal" moment. Creating a transition starting in a dark environemnt using some of the Office app logos as light projections was a great set up to reveal the new immersive environemnt where the new M365 apps could be showcased. The scene was built in Cinema 4D using Octane renderer.
Final video wall motion
Final video wall static layouts
Process work stills
C4D and Octane Renderer
Early concept and ideation for "dark intro"
Early concept and ideation for "light environment"
